The 8Ps of Event Planning – Part 6

Moving on from the partners, we now have two Ps left to cover.

7. Plans

The basis of your event is established. Well done! Now it’s time to review if your current plan is a good one and not one that is all over the place. So, What have you determine to do so far? Did you think any backup plans?Plans A few reminders:
  • Is your event idea a good one?
  • Is the team of people enough?
  • Is the pricing good for the attendees and organizers?
  • Is the place booked and ready?
  • Do you need more promotion or change some of the promotional plans?
  • Is the sponsor secured? Is it included in the promotions or event banner?
For each of these steps, a backup plan should be set in case of any failures. Don’t worry, the more backups the better, but if you believe that your decision process is in control, everything will run smoothly. You must just remember to remain flexible and open to change. Life is full of unpredictable moments, be alert and ready.  

8. Performance

Congratulations! Your event was completed not long ago. It has gone either unexpectedly well, not too bad or terribly wrong. Well, this final P requires you to take a few steps back and retrace your event planning process. How well did you do? What was good about the event? What was bad about it? How would you improve? Were there any challenges that you faced? Evaluate and reflect! Think about all the mistakes that could have been done differently. Make sure you write everything down, keeping notes to look back on will be good resources for future event plans. To evaluate the performance thoroughly, having a follow up with the team of organizers and discussing the whole process can bring to the table good criticism. Furthermore, it’s always good to get feedback from the participants as they were the ones that experienced your event first hand.
  • Create a satisfaction survey
  • Send out to attendees “Thank you” emails
  • Simply talk to attendees after the event
If you plan on recreating the same event or a similar, a clear and detailed assessment can fill out the missing pieces when planning a subsequent event. With no doubt, the planning process for the following year will become smoother. You will have all the resources available. Finalizing the event with a performance check is a habit for event planners. At last, even if the example of the bowling/fundraising event is a medium-size one, the 8Ps still apply to small and larger events. Hope this article was to your liking. For all beginner to expert event planners out there, I wish you the best in successfully organizing your events. I hope you learn a little something or perhaps got a review of your past learnings.   Stina