When organizing a corporate event, it’s essential to think about how you’re going to reach your event goals and get enough attendees to come.
But if you want long-lasting results that also pave the way for successful events in the future, corporate event management also involves engaging your employees and delegates throughout and even after the event so that they look forward to your upcoming events as well.
With that in mind, let’s explore some of the most useful ideas for engaging the delegates that attend your events and keeping your brand and company on their minds.
Put Together an Award Ceremony
Even though the conference typically involves a lot of subjects and events that are focused around your business, if you want to keep your employees and delegates happy, you should plan something that will show that you appreciate them and value their input.
An excellent solution is an award ceremony, which allows you to recognize the accomplishments of the hardest working and successful staff members or delegates and take a moment to appreciate their efforts.
As incentive travel agencies in the UK know very well, even seemingly simple rewards can have huge long-term benefits for morale and company loyalty, so even if it’s just a simple ceremony, it will be well worth the effort.
Offer Networking Opportunities
No matter the industry that you operate in, networking probably plays a vital role and is valued by your staff and the attending delegates.
So, you should take that into consideration and organize a networking event that will help people connect in a less formal environment.
You can take a page out of the book of incentive travel companies in the UK and organize a fun day out in the city that you’re holding your conference in.
Whether you go out for a round of golf, a dinner, or even drinks to the nearby pub, providing an opportunity for people to establish connections will be valued and appreciated by everyone involved, especially if you tie it together with a fun day out.
Make Sure to Follow Up
Even if your event is concluded, that doesn’t mean that your corporate event management tasks are over.
You must take the time to engage your employees and delegates to nurture relationships, boost morale, and learn valuable lessons that you can apply to your future events.
For starters, you should send out follow up emails, thanking the attendees, and establishing the lines of communication for the future.
Another thing you could do is send out a survey asking the participants to review different aspects of your event. This can provide you with valuable insights about what worked well and what might need to be improved, as well as show attendees that you care about their opinions and want to do a better job.
Finally, make sure that you remain active on your social media pages and post reactions from the event, footage, articles, and anything else that the attendees might deem useful, as it helps to keep the momentum going, ensuring that your social media engagement will be higher once your next event comes around.
Sarah Hill is a content writer at Seven Events Ltd – a leading event organizer in Birmingham offering corporate event management, team building, and incentive travel. She started her career in the events industry almost a decade ago as time progressed she became an avid event blogger sharing her insight on corporate event planning.