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The 8Ps Of Event Planning – Part 1

The 8Ps Of Event Planning

Here’s a recipe on how to successfully create an event from scratch. When creating plans to market a service, you might have learned that there are “7 Ps” to successfully grow your service, reach your goals and fulfill your objectives. If you don’t remember them, these 7 Ps in service marketing are known as Product, Price, Place, Promotion, Physical Evidence, People, and Process. Since event management is a type of service provided, the previous elements in the Ps become slightly different.  Let me walk you through the newly alternative 8Ps of event planning that I have come with that could become your guideline in creating successful events.

Events, similarly to people, come in different shapes and sizes, from small meetups to large international gatherings, from being conventional to being particular and unique, there are just so many of them. Describing the many types and forms of events would never end. Rather than going too much into detail, let’s explore the 8Ps in a way that can be used for all the kinds of events. Additionally, you’ll find some popular and must-have questions for you to reflect on your decision process as you read away.

1. Project

First and foremost, starting with your project, you need to ask yourself: what do you want to do? What kind of event do you picture yourself organizing? What do you hope to achieve?

A project always starts with an idea. Whether it is a small or silly idea, ANY idea can possibly turn into reality. We just need to slowly tidy up those ideas to make them more realistic. Let’s say, you have decided to plan a fundraising event for your school cheerleading squad. Great! Now, we need to narrow down your options to make it plausible and not mesh together several contrasting ideas. The following few questions will help you focus on what is important when brainstorming for your event:

  • Is there a theme? What is the theme?
  • What are the must-have activities?
  • What is the scale/scope/size of the event?
  • How many participants?
  • What are your goals/objectives?
  • Who are you targeting/inviting/selling to?

Example

  • Is there a theme? What is the theme?  A retro bowling night out
  • What are the must-have activities? Casual gathering, bowling
  • What is the scale/scope/size? How many participants? 100 participants
  • What are your goals/objectives? Raise $1000 for the cheer squad
  • Who are you targeting/inviting/selling to? Students, family, and friends

Once you come up with a couple of ideas, make sure you jot it all down all! Writing will help you organize your thoughts.

 

2. People

Now that you have a clear idea of what potential event you might create. Let’s move on to the next step of gathering the necessary people to make that happen. People includes all the workers indirectly and directly involved with the customers.

So, now ask yourself: Who do you need to assure that the event will run smoothly? Will this particular role be needed during the event? How many people do you need for that position?

Just a reminder that it’s not the number of people that counts. The more people there are doesn’t necessarily mean that it will be better. Think quality over quantity! Now let’s go through the list of people who might be needed: 

  • Who are the main organizers?
    Do you prefer working as the sole head organizer or in a decisive planning team?
  • Which staff is necessary for the front-end?
    (Front-end: People who will be directly involved with the attendees)
  • Which staff is needed for the back-end?
    (Back-end: People who will be focusing on the general logistics of the event)

All of these are just examples of who you might need for your event, it can vary depending on the structure of how you plan on organizing the event and who the main decision makers are.

Example

  • Who are the organizers? The cheerleading committee (group decisions)  
  • Which staff is necessary for the front end? Registration table, Volunteers, Information Desk (Informers), Ticket Sellers, Bowling staff
  • Which staff is needed for the back endLogistics team (People assigning guests to lane), Bowling staff

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