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The 8Ps of Event Planning – Part 4

As mentioned earlier, the place you decide to hold your event is crucial. Additionally, preparing your promotional tactics can increase your event’s awareness.

5. Promotion

We are halfway through our 8Ps! It’s now the time for the loud portion of the Ps. In promotion, you must learn how to make noise and speak up to be able to promote your event. I don’t mean to literally yell, but to create some buzz in every way you can. Things you have to think of:

How will you promote your event? What would be the best way to reach your target? What is a unique way to invite participants to your event?

By reflecting on these three questions you can further clarify and build your promotional plan with the following questions:Flyer Promotion Bowling Example School Event

  • What are the key elements that should be highlighted during the promotion?
  • What media does your target group use?
  • Would word-of-mouth be effective?
  • Which social media platforms would get the most reach?
  • Which ticket system best suits your event?
  • Are tickets available online or in physical format only or both?
  • Are the media choices consistent with the event type?

Example

  • What are the key elements that should be highlighted during the promotion?
    Bowling night with students’ family and friends
  • What media does your target group use? Social media is most used
  • Would word-of-mouth be effective? More or less
  • Which social media platforms would get the most reach? Facebook and Instagram
  • Which ticket system best suits your event? Online ticket registration form
  • Are tickets available online or in physical format only? Both
  • Are the media choices consistent with the event type?
    Yes, students mostly use their cellphones

Once all the promotional plan is constructed, it’s game time. You must execute your plan by launching your event on the main website or platform.  Use social media to also leverage your brand and event. The goal is to convey one clear and strong message.

Communication to the right people at the right time and using the right resources is key to success in this step.

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