Can Technology Play a Bigger Role in the Event Management Industry?

Thanks to the advances in technology, we are able to carry out innumerable tasks more efficiently than ever. Many of the modern day jobs can be quite difficult to perform without technology whilst many others might not be possible to perform at all.A plethora of tasks in the event management industry have been made easier with the use of technology and many more tasks can be performed more efficiently.


Email Marketing and Social Media allow event planners to reach a larger audience and can be considered as the backbone of marketing efforts made for any modern-day event. It not just helps get the word out about the event but also helps in improving the number of attendees. While these efforts can bring a difference before the event is held, Live Stream the proceedings of an event can help significantly increase the reach of the promotion. A larger online audience can cause significant engagement and increase footfall the same day or get superb reactions in form of likes, comments, and shares online.


Did you know that you can get a robotic bartender in the UK? This itself can create a lot of buzz and also provide you with an efficient booth attendant. Geo fencing is another awesome technology that can be highly helpful when it comes to both large-scale events and smaller business conferences alike. Using the technology you can form a virtual boundary at the venue which notifies the attendees with common or specific messages. You can also use the same for providing internet access to attendees of a business conference, and also request feedback on the experience of attendees when they step outside the venue.


Technology can be utilized to even give a sense of security for the attendees using a Camera equipped surveillance drone for very large scale events. Check out this awesome infographic form Maxi Million that entails various branches of event management where technology can offer effective solutions. As a matter of fact, the role that technology can play in Event Management in the UK can only be limited by your imagination.

Guest post from Sarah Brown.